Client Watch: Weve

Another great partnership this week as AOL UK has signed a deal with O2-owned, mobile data provider, Weve that will allow advertisers to target customers based on data from 16 million O2 users.

In this article, an AOL spokesperson describes how plugging Weve mobile data into their programmatic platform will enable advertisers to power accurate demographic, behavioural and location targeting as well as powerful insights and analytics that shape creative campaign strategies…

 

Today: Attention to Deetail

A couple of brilliantly ironic CVs of note today:

On the first, the individual stated he was meticulous, not necessarily true when spelt ‘meticulus’(!)

The other claimed they were “well-articulated” and whilst we see what you are getting at here, the actual meaning, ‘good joint movement’ sadly won’t get you the job…

Client Watch: Weve

This week Weve’s Commercial Director, Tom Pearman discussed why 2017 is the year the advertising industry needs to clean up its act. In an article by Marketing Week, Pearman explains why it is important for the industry to produce better quality ads and ensure consumers are prepared to receive advertising rather than resorting to ad blocking. He discussed the role that marketers and the Internet Advertising Bureau should play as well as why caution is key when it comes to Mobile…

 

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Client Watch: RadiumOne

Rupert Staines, the European managing director at RadiumOne predicts the next key trends in advertising in an insightful piece published in Campaign this week. He notes that the biggest challenge marketers’ face today is understanding their consumer in real time and predicts the rise of ‘dark social’ as more and more consumers are using private channels for online content sharing. Staines explains how the rise in mobile and more innovation and experimentation in programmatic media across all channels is likely. See the full article here.

 

Client Watch: Weve

Fantastic news this week as mobile marketers Weve took home 9 Smarties Awards at The Mobile Marketing Association’s Global awards evening. Tom Pearman and the team won a gold award for their partnership with Fiat and their use of virtual reality in their highly impactful messaging campaign. They also won a silver for their work with Diago and Coca Cola on the Creative Cocktail Book which was an immersive experience which allowed users to navigate ideas via swipes and taps to inspire them to create their own cocktails.

Check out the rest of the awards and other winners here: goo.gl/M29NLx

Weve

 

Client Watch: xAd

Our client xAd held their location based marketing event “On Location” in New York yesterday and invited a whole host of agencies and brands. Amongst other announcements, the location intelligence platform introduced a neighborhood-level targeting and analytics product called “GeoBlocks” which allows marketers to identify pockets of consumers who have shown affinity for a brand within unique geographical areas where they live, work and play. Full article here.local-city-with-pins-ss-1920-800x467