Today: Attention to Deetail

A couple of brilliantly ironic CVs of note today:

On the first, the individual stated he was meticulous, not necessarily true when spelt ‘meticulus’(!)

The other claimed they were “well-articulated” and whilst we see what you are getting at here, the actual meaning, ‘good joint movement’ sadly won’t get you the job…


TODAY: Reinventing a clichéd saying….

We all know that age-old saying ‘if you fail to prepare then you prepare to fail’ but it seems to be making a come-back and is being mentioned in a number of articles offering best-practice interview advice to candidates.  It does absolutely hold some truth, but instead of plugging a cliché we’ve had a think back over feedback we have received from our clients and have come up with a slightly more tangible, realistic analogy.   Interviewing is often like preparing for and winning a pitch with a leading client or agency. Much like a pitch, interviewing is a drawn out process, so taking your foot off the gas at a 2nd or 3rd round stage isn’t going to get you the job. Continued enthusiasm, drive and research is key throughout. As much as you’re there to be asked questions, prepare your own ones to ask as well! Sell in your ideas and yourself and above all build rapport to enable a future relationship to grow. If you keep all these front of mind then you’re much more likely to produce a winning pitch, be that with an actual client, or in an interview with a prospective employer.

TODAY: Greatest sales person in the world

When you ask a candidate to describe their strengths you’re listening out to hear things like, ‘resourceful’ and ‘proactive’ and then for that individual to show examples of those characteristics through their work experience. However, every so often you get an individual who throws caution to the wind and who describes themselves with a one liner such as the ‘greatest sales person in the world’.  This happened to us in the office recently, and whilst we can’t help but love the comedic value of one liners such as this, on the flip side it doesn’t accurately give us an understanding of your aptitude and strengths!  Always more useful to give us something to work with..

TODAY: Creature comforts

Risk is arguably involved in any job move and this is often exacerbated if you’re weighing up a move from an established business to a start-up. Working for a traditional long established brand does evoke a sense of security, but it’s worth remembering that larger companies are also prone to the risk of restructures and redundancies.  There are now a number of extremely well-funded tech start-ups who have dominant positions in market that offer great scope for driven individuals.  Naturally, when weighting up a new opportunity to your current situation those inevitable feelings of loyalty kick in, which in turn throw up a resistance to rock the boat and lose those creature comforts. This is where it becomes a case of listening to your gut instincts. If you value the opinions of individuals already in the business, have faith in the product or brand, and are passionate about taking their proposition out to market then why wouldn’t you make that move?

TODAY: Seeing what sticks…..

January is finally over…a little sigh of relief all round. The market gets off to a rapid start and often candidates worry about spreading themselves too thin with interviews. At Ferrari Healy we aren’t volume driven and firmly believe job hunting shouldn’t be based on throwing mud at a wall and seeing what sticks. However, when considering new opportunities there is a real value in engaging in a number of initial conversations with businesses that can offer you development, progression or even exposure to a new product. By doing so, you will get a better understanding of the market, what’s out there and which avenue you feel driven to explore. The digital space is now brimming with exciting new developments be them in mobile, programmatic or VOD.  A broader perspective can go a long way in choosing the right next move… and most likely the one that sticks!

TODAY: The Apprentice V’s reality

We all can’t help but love watching people fight their corner under scrutiny in a bid to win the backing of the infamous Lord Sugar. Whether you watch The Apprentice or not (let’s be honest you probably do) it is mostly all fun and games. However, a number of tips and advice can be taken from the show, so we’ve pulled a few together that any candidate can use going into an intense interview situation.  Kicking things off, perhaps the most poignant tip, is to make sure that your answers are clear, concise and succinct. Make sure you answer the question that the interview puts to you, rather than waffling around the topic. Secondly, be transparent, honest and don’t mislead an interviewer as you will often get found out at a later stage (poor Richard Wood!) And finally, always make sure that you are well prepared, having done a solid amount of research and always be ready to answer difficult questions.


TODAY: Seeing it through….

Traditionally at Ferrari Healy, we have tended to work with a number of American owned and backed media businesses; this has huge advantages as these types of companies get a lot of investment, are constantly being innovative and developing new products, and therefore attract a great calibre of candidates. However, from an interviewing perspective, the process can often be drawn out.  Patience in this day and age is hard at the best of times and life can seem like a constant juggling act. It’s key to build a rapport with candidates and keep them engaged, as often scheduling Skype calls with the Heads of Department in the US can lead to a string of lag times, stretching over a couple of weeks.  Often the industry leaders in digital media have the toughest processes and if you can hold your nerve and see it through you’ll reap the rewards.

TODAY: That time of year when….

Bang on the beginning of November suddenly Christmas pandemonium begins, seeing us through into the New Year. Christmas lights pop up, a certain television advert dominates our screens and the nostalgia kicks in.  More often than not at this time of year the phrase, ‘I’ll start looking for a new role in the New Year’ crops up time and time again. There isn’t really a right or wrong time to start the hunt for new opportunities and January is undoubtedly one of the most popular times of year. However, more often than not if you wait for an opportunity to fall into your lap, who knows how long you could be waiting for.  By starting the interview process now, you will hopefully be tied up by the end of November and can resign happy in the knowledge you will be able to enjoy the festivities in the run up to Christmas. And, in turn, kick off January right.

TODAY: Kids in a sweet shop..

When you’ve got at least two years under your belt working in Agency Sales often opportunities will begin springing up and it’s hard not to feel like you’re not a kid in a sweet shop. It’s often tricky as a junior sales person, who has a number of opportunities available to them at various media businesses to not follow those tempting pound signs rather than instead considering a company that will truly offer you future development, promotion and scope.  Hindsight is a wonderful thing, however if you ask for advice from any more experienced professionals in the industry they’re likely to suggest that in the end short term thinking doesn’t always lead itself to long term growth.

TODAY: Awkward avoidances..

As head-hunters we work with candidates who are often thriving and happy in their current roles, but who are open to progression.  For the candidate this can throw up an elephant in the room.   The elephant being their current employer, who is seemingly unaware you’ve decided to see how you can progress your career further.  That niggling, and often totally predictable, guilt candidates get can often lead us to end up in the oddest of situations. One lunchtime or tube ride home you spot your consultant and for a candidate it’s like seeing a duck out of water.  We have heard of candidates ducking and diving to avoid contact or blanking their consultant out of fear that someone they work with might be around.  Unfortunately, most head-hunters just look like your average Joe and for us confidentially is paramount.  A casual nod or wave won’t blow your cover.