TODAY: CV’s – the do’s and don’ts

Your CV literally speaks a thousand words – It’s a fundamental part of the recruitment process yet can sometimes be overlooked as a menial task, or completely deter from what you should be trying to display.

To avoid having your CV fall into either of these categories, here are just a few helpful “Do’s and Don’ts” that should make the difference between a successful screening and being shunted to the bottom of the pile…

⇒ Have a short and sweet personal profile, highlighting who you are, what you do, what you want to get into. The emphasis here should be on the “short and sweet” – nobody likes to read an epic monologue.

⇒ List your most recent experience first, working back in chronological order. Employers want to see what you are up to now and why you are relevant for the role in question, not which level in the Starbucks Barista scheme you made it to…

⇒ Try to keep your CV to 2/3 pages. Your CV is a great way to succinctly display what you do in your role but it is also important to highlight why you are so good at it.

⇒ When applying for a particular role, tailor your CV to ensure those reading it can understand the correlation between your experience and the role in question. Reading through the job spec can be a great way at rewording your CV to highlight some of your relevant qualifications and experience.

⇒ Word documents are great! Whilst there are definitely more creative ways to present yourself, your CV is probably best displayed in a simple Word format- try to leave all illustrations and YouTube Videos at home as it can detract from the purpose of the CV!

Although these may seem super obvious, it is actually hard to compose the perfect CV so if in doubt – ASK!

We are more than happy to help!




CLIENT WATCH: Channel4 ⇒ Our client, Channel 4, has set diversity as their theme for this year’s annual award. Agencies and brands can compete for £1m worth of commercial airtime in coming up with the most innovative campaign aimed at improving diversity in advertising! 



How to improve interview performance

When preparing for an interview you’ve probably been given at least one of the following standard statements by your recruiter:

  • ‘do your prep’
  • ‘make sure you’ve researched the company’
  • ‘make sure you’ve done your homework and looked at their website’

Clearly they have the best of intentions here, after all you both have a shared goal, namely for you to secure a job offer, but does the advice go far enough? The short answer is no, it doesn’t go anywhere near far enough. Researching the business and role that you are interviewing for is absolutely a crucial part of your interview preparation but it is only the first step.

The comparison we would give to best illustrate this point is the difference between the early stages of your school life, where factual recall scored you most of your marks, through to the later stages of your education where the focus shifted onto your opinions and interpretations of those facts.

How should you translate this then into your interview preparation? A simple example would be to move past the ‘what does this company do’ part of your preparation and think in greater detail about ‘why do they do what they do’ and ‘how do they do it well’. Instead of knowing that ‘their key competitor is company X’ think about what advantages and disadvantages you see between the company you are interviewing with and their key competitors. Hiring managers will be drawn to candidates who understand their business, warts and all, they will place a value on individuals with an opinion, this will in turn often lead to a more open and interesting dialogue for both parties during the interview. Demonstrating your ability to interpret your research findings into insightful observations gives the hiring manager a glimpse of what they could buy. Just as importantly you are showing them that you care enough about the opportunity to go the extra mile, this won’t go unnoticed.

At Ferrari Healy we have recruited for some of the most exciting brands in the media/tech space over the years. Whether we are hiring on behalf of Apple, Amazon, Oath or Facebook this advice is essential to make it through to the later stages of the process. All companies have particular likes and dislikes and your recruiter should be able to help you tailor your approach but this one simple tweak to your approach will absolutely give you an edge over the competition and might just secure you that great job!