Client Watch: Twitch

In an insightful article by the Drum, Steve Ford – VP of sales Europe, explains how Twitch is working with sister company Amazon to test three new Amazon TV shows on the social video streaming platform. The move will give the Twitch audience a chance to taste the content and provide feedback – in what essentially provides Amazon a real-time focus group!

Ford explains that whilst their core audience is gamers, that trait alone does not define Twitch and their next growth area will be TV strategy.twitch+amazon Twitch will continue to operate independently of Amazon Prime Video. Read more  about the move here.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s