In an insightful article by the Drum, Steve Ford – VP of sales Europe, explains how Twitch is working with sister company Amazon to test three new Amazon TV shows on the social video streaming platform. The move will give the Twitch audience a chance to taste the content and provide feedback – in what essentially provides Amazon a real-time focus group!
Ford explains that whilst their core audience is gamers, that trait alone does not define Twitch and their next growth area will be TV strategy. Twitch will continue to operate independently of Amazon Prime Video. Read more about the move here.