Client Watch: Apple

Apple are to launch their Search Ads proposition in the UK next week which will allow developers in the UK, Australia and New Zealand to advertise their apps within Apple’s App Store’s search function.  Apple has been running ads within search in the US since last October and claims conversion rates of more than 50% – exciting times ahead!
Apple search ads


Client Watch: Twitch

In an insightful article by the Drum, Steve Ford – VP of sales Europe, explains how Twitch is working with sister company Amazon to test three new Amazon TV shows on the social video streaming platform. The move will give the Twitch audience a chance to taste the content and provide feedback – in what essentially provides Amazon a real-time focus group!

Ford explains that whilst their core audience is gamers, that trait alone does not define Twitch and their next growth area will be TV strategy.twitch+amazon Twitch will continue to operate independently of Amazon Prime Video. Read more  about the move here.

Client Watch: Havas Media Group

Havas has announced a  new C-suite hire this week as Clare Hart, the European managing director of Publicis Groupe’s MRY joins the team as Chief Client Officer. CEO Matt Adams has said of the hire, “At Havas we are committed to investing in top class talent, bringing in new firepower to support our clients, our thinking and our offering. Clare’s background in and passion for creativity and innovation makes her the perfect fit for the direction in which we are travelling here at Havas.” Matt Adams and Claire Hart