Client Watch: Yahoo

Publishers such as The Telegraph, The Guardian, The Independent and Hearst UK will now be able to utilise Yahoo’s global audience in a new content partnership deal announced this week. The move will allow the newsbrands to distribute selected content via Yahoo’s sites and mobile apps across five countries: the UK, US, Canada, India and Singapore, all of which have expressed an interest in UK journalism. In the US for instance, four of the top ten online newspapers, according to ComScore, are British. So, its good news for British journalism and an exciting time for Yahoo!

Read more about the partnership here.yahoosites-20170217035216813



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