Client Watch: xAd

xAd Inc are making huge strides in market as they announce the launch of their location-based technology into The Netherlands, Belgium, Luxembourg, Austria, Switzerland, Denmark, Norway, Sweden and Finland – all of which will now be able to leverage xAd’s capability and reach customers during highest moments of intent and drive behaviours in the real world… xad-9-new-markets


Client Watch: Yahoo

Publishers such as The Telegraph, The Guardian, The Independent and Hearst UK will now be able to utilise Yahoo’s global audience in a new content partnership deal announced this week. The move will allow the newsbrands to distribute selected content via Yahoo’s sites and mobile apps across five countries: the UK, US, Canada, India and Singapore, all of which have expressed an interest in UK journalism. In the US for instance, four of the top ten online newspapers, according to ComScore, are British. So, its good news for British journalism and an exciting time for Yahoo!

Read more about the partnership here.yahoosites-20170217035216813


TODAY: Maternity Policies

We can’t help but think that companies should have to publish their maternity (and paternity) policies in easy to find areas of their website or in the public domain. Many women find themselves nervously asking the question prior to beginning an interview process knowing that they potentially run the risk of compromising their application from the outset.

Client Watch: Weve

Another great partnership this week as AOL UK has signed a deal with O2-owned, mobile data provider, Weve that will allow advertisers to target customers based on data from 16 million O2 users.

In this article, an AOL spokesperson describes how plugging Weve mobile data into their programmatic platform will enable advertisers to power accurate demographic, behavioural and location targeting as well as powerful insights and analytics that shape creative campaign strategies…


Today: Attention to Deetail

A couple of brilliantly ironic CVs of note today:

On the first, the individual stated he was meticulous, not necessarily true when spelt ‘meticulus’(!)

The other claimed they were “well-articulated” and whilst we see what you are getting at here, the actual meaning, ‘good joint movement’ sadly won’t get you the job…