Client Watch: Weve

This week Weve’s Commercial Director, Tom Pearman discussed why 2017 is the year the advertising industry needs to clean up its act. In an article by Marketing Week, Pearman explains why it is important for the industry to produce better quality ads and ensure consumers are prepared to receive advertising rather than resorting to ad blocking. He discussed the role that marketers and the Internet Advertising Bureau should play as well as why caution is key when it comes to Mobile…

 

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