Client Watch: RadiumOne

Rupert Staines, the European managing director at RadiumOne predicts the next key trends in advertising in an insightful piece published in Campaign this week. He notes that the biggest challenge marketers’ face today is understanding their consumer in real time and predicts the rise of ‘dark social’ as more and more consumers are using private channels for online content sharing. Staines explains how the rise in mobile and more innovation and experimentation in programmatic media across all channels is likely. See the full article here.