Client Watch: YuMe

This week video advertising technology company, YuMe announced an exciting new partnership with video ad platform The global audience technology company, powered by data-driven insights and multi-screen expertise will integrate it’s comprehensive demand side platform, YuMe for Advertisers (YFA) with’s supply side platforYuMe_Logo_OverLight_RGBm. The new partnership will give advertisers and agencies access to premium video inventory online and on mobile across the globe continuing premium video growth in previously untapped global markets!





Client Watch: xAd

Fantastic news for xAd this week as a report by eMarketer announces growth milestones that establish them as the largest player in mobile location marketing. The report reveals a staggering 100% YOY increase in revenue for xAd who now have a presence in over ten countries and claim 70% of the world’s top QSR brands and 60% of the wxADorld’s top retail brands as customers.

xAd’s proprietary technologies, including Blueprints™ and MarketPlace (beta), both launched within the last year, are enabling marketers to leverage location intelligence in ways that have never been possible before, driving an unprecedented lift in store foot traffic and retail sales for brands. Brilliant news! Click here to read more!