We all know that age-old saying ‘if you fail to prepare then you prepare to fail’ but it seems to be making a come-back and is being mentioned in a number of articles offering best-practice interview advice to candidates. It does absolutely hold some truth, but instead of plugging a cliché we’ve had a think back over feedback we have received from our clients and have come up with a slightly more tangible, realistic analogy. Interviewing is often like preparing for and winning a pitch with a leading client or agency. Much like a pitch, interviewing is a drawn out process, so taking your foot off the gas at a 2nd or 3rd round stage isn’t going to get you the job. Continued enthusiasm, drive and research is key throughout. As much as you’re there to be asked questions, prepare your own ones to ask as well! Sell in your ideas and yourself and above all build rapport to enable a future relationship to grow. If you keep all these front of mind then you’re much more likely to produce a winning pitch, be that with an actual client, or in an interview with a prospective employer.