Risk is arguably involved in any job move and this is often exacerbated if you’re weighing up a move from an established business to a start-up. Working for a traditional long established brand does evoke a sense of security, but it’s worth remembering that larger companies are also prone to the risk of restructures and redundancies. There are now a number of extremely well-funded tech start-ups who have dominant positions in market that offer great scope for driven individuals. Naturally, when weighting up a new opportunity to your current situation those inevitable feelings of loyalty kick in, which in turn throw up a resistance to rock the boat and lose those creature comforts. This is where it becomes a case of listening to your gut instincts. If you value the opinions of individuals already in the business, have faith in the product or brand, and are passionate about taking their proposition out to market then why wouldn’t you make that move?