CLIENT WATCH: RadiumOne

ITV has a new partner with programmatic ad platform RadiumOne.  ITV has inked a new partnership with programmatic ad platform, RadiumOne. As a result of the deal, ITV will launch its Ad Sync + product which will link ITV’s content to RadiumOne’s viewer capability in order for brands to effectively target specific demographics.  Simon Daglish, ITV commercial’s deputy managing director, said:  “RadiumOne’s deep understanding of cross platform ad solutions and their unique lens on audiences through sharing data, makes them the perfect partner to help us deliver further value to our advertisers across multiple platforms.”

 

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