CLIENT WATCH: Groupm

Maxus launches Chorus for branded content, live experiences and collaborations. Working with the likes of Red Bull, Endemol, Beyond and MTV. Chorus has been set up to meet the growing demand for content solutions and to meet their clients evolving needs.  Nick Baughan, the chief executive at Maxus UK, added: “Today’s consumer is hyper-social and hyper-connected, expecting and demanding a more joined up online experience… Brands increasingly want to understand a content plan in the context of their overall marketing strategy.”

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s