CLIENT WATCH: Groupm

WPP’s Groupm is adding Essence Digital, the world’s largest independent buyer of digital media, to its agency portfolio.  For Essence this means an extension of its global network and a push towards a more diverse client base.  Christian Juhl, Essence CEO, said, “In GroupM, we have found a partner who shares our vision and augments our capabilities with global scale, access to media that isn’t yet digital and the global partnerships and platforms to further advance our agenda.”

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