CLIENT WATCH: Vevo

Vevo signs deal with BBC Radio 1 to host Live Lounge contentVevo and BBC Worldwide have signed a partnership for the distribution for BBC Radio 1’s Live Lounge performance series. With Vevo boasting over 12 billion monthly views, it’s a brilliant collaboration for the digital platform to host over 200 live acoustic performances internationally, making this music accessible to any fan, anytime, anywhere.

 

 

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CLIENT WATCH: RadiumOne

downloadO2 has become the first company to make use of Connect, RadiumOne’s new mobile audience product that fuses various mobile app marketing functions, including analytics, geolocation and push notifications, into a single product. Speaking about the product Dan Michelson, Innovation and Capability Lead at O2 said,“The option to use all this data instantly for mobile user acquisition and re-engagement campaigns makes Connect a strong proposition for us.”

TODAY: Kids in a sweet shop..

When you’ve got at least two years under your belt working in Agency Sales often opportunities will begin springing up and it’s hard not to feel like you’re not a kid in a sweet shop. It’s often tricky as a junior sales person, who has a number of opportunities available to them at various media businesses to not follow those tempting pound signs rather than instead considering a company that will truly offer you future development, promotion and scope.  Hindsight is a wonderful thing, however if you ask for advice from any more experienced professionals in the industry they’re likely to suggest that in the end short term thinking doesn’t always lead itself to long term growth.

CLIENT WATCH: 65twenty

logo47116687000135709013365twenty are getting serious about content having just announced that Vice Media’s deputy managing editor, Ian Moore, will join as content director in early November. He will lead a 30-strong editorial and video production team working across TheLADBible parent company 65twenty’s brand list, including TheLADbible, TheSPORTSbible and TheODDSbible. It’s not only the massive reach 65twenty have, but also the quality of their online community that encouraged Moore to make the move. He sees huge potential in branching out into community-generated content around young people’s mental health, youth gang crime, and army injuries in particular.

CLIENT WATCH: Quantcast

Quantcast has appointed ad sales veteran Paul Curtis for the newly-created role of Global Partnerships Director. Previously at NBC Universal, he has been tasked with leading Quantcast’s engagement with advertisers and agencies to scale and reach new audiences through real-time digital advertising. Already keen to get stuck in Curtis spoke about his eagerness for Quantcast’s continued development over the next year:  “Quantcast is changing the global digital ad industry. It’s propelling agencies and advertisers to new heights through its unparalleled reach and proprietary dataset, helping advertisers understand their audience in a way never seen before”.

 

TODAY: Awkward avoidances..

As head-hunters we work with candidates who are often thriving and happy in their current roles, but who are open to progression.  For the candidate this can throw up an elephant in the room.   The elephant being their current employer, who is seemingly unaware you’ve decided to see how you can progress your career further.  That niggling, and often totally predictable, guilt candidates get can often lead us to end up in the oddest of situations. One lunchtime or tube ride home you spot your consultant and for a candidate it’s like seeing a duck out of water.  We have heard of candidates ducking and diving to avoid contact or blanking their consultant out of fear that someone they work with might be around.  Unfortunately, most head-hunters just look like your average Joe and for us confidentially is paramount.  A casual nod or wave won’t blow your cover.

TODAY: Nervous whistling and bolting for the door…

Nerves.. whether you love them or hate them, they are inevitable. As head hunters putting our candidates at ease is par for the course, although sometimes despite our best efforts we can’t do enough to warn them off.  So.. you’ve made it to the office, you’ve sat down, potentially accepted a drink out of politeness that you have no intention of drinking (we’ve all been there) and then you’re up against it, the nerves are at an all-time high. We have heard of candidates burst out whistling when they didn’t know the answer to a question and even heard of someone bolt for the door mid conversation. Often being unprepared is the cause, however most of the time nerves are the very things that empower you to do your best.